Smart work vs Hustle culture: Is UGC a slacking device for brands and an unpaid brief to aspirational creatives?
‘Never have a bad meal’ is the kind of optimism Zomato, India’s largest food delivery service app indulges in. It is currently on its A game, dealing with online criticism in a constructive (and more so profitable) way. The kind of online criticism that conceived a User Generated Content Contest in 2020, that I personally […]
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