Where do we even begin when trying to define Apple? Gleaming white surfaces. Black turtlenecks. A rags-to-riches origin story. Apple is a world-famous electronics company and a major Silicon Valley power. They produce a wide variety of electronic products, from the practical (laptops) to the didn’t-know-you-needed-it (iPad, Apple watch). In our brand film, we promote […]
Mobility refers to the ability as well as the potential for movement across time and space, both physical and virtual. It is one of the strongest social needs that helps change and growth. Immobility, on the other hand, hampers this movement, and deprives us of personal freedom and agency. Media as a form of expression […]
‘Never have a bad meal’ is the kind of optimism Zomato, India’s largest food delivery service app indulges in. It is currently on its A game, dealing with online criticism in a constructive (and more so profitable) way. The kind of online criticism that conceived a User Generated Content Contest in 2020, that I personally […]
Storytelling is an empowering tool that brands have always taken to, in order to create relatable and more meaningful content that would typically stick around for a while. And in this age of digital economy and free markets, marketers have employed creative storytelling coupled with social causes to keep their customers coming back to them. […]